Mary+Rokhvadze+and+Michalene+Rohloff

=Application Project Plan (APP) Planning Sheet=

Name
Mary Rokhvadze and Michalene Rohloff

=
Students will examine the role celebrities and cartoon characters play in selling food products to children. They will understand that commercials have an intended audience, message, and purpose. They will identify unhealthy ingredients in food products and compare and contrast good eating habits. Students will then become role models and create a short video advertising good eating habits which will be presented to students in grades K-2.=====

Curriculum Goals
1.1.1 Follow an inquiry based process in seeking knowledge in curricular subjects, and make the real world connection for using this process in own life. 1.1.6 Read, view, and listen for information presented in any format (e.g., textual, visual, media, digital) in order to make inferences and gather meaning. 2.3.1 Connect understanding to the real world.
 * AASL Standards:**

Media Literacy Goals
Express ideas through multiple forms of media (e.g. - video) Understand that media message are constructed for a specific purpose (sell a product) Develop skeptical skills when analyzing media messages Encourage healthy lifestyles and decision making Ask questions about the media messages they see (who is the audience? why did someone make this message?)

Proposed Activities
Lesson I - 1 1/2 hours -Establish goal that we will learn to be good nutrition role models. Define role model term. -Introduce through Nutrition Detectives PowerPoint Presentation -Become “food detectives” and obtain knowledge of food packaging -Locate and becoming familiar with unhealthy ingredients- high fructose corn syrup, partially hydrogenated oil, and enriched whole wheat flour (The 5 Clues for Nutrition Detectives) -Students will rotate between three stations to evaluate food labels -Give food label quiz (assessment)

Lesson 2 - 1 hour Decoding Advertisements (tips for decoding media documents)

//Prior to watching clips// 1. Who knows what a T.V. commercial is? What is a T.V. commercial? 2. Who makes a T.V. commercial? 3. Why do they make T.V. commercial? 4. Where do we see commercials and other advertising? 5. What kinds of things do they sell on T.V. commercials?

//Decoding questions for each clip// Junk Food Commercial Questions: Add responses to a graphic organizer on Smartboard

@http://www.youtube.com/watch?v=5Jlv1c-3JeM

APPLE JACKS Commercial: 1. What character is narrating the commercial? Does it look real? 2. What character prevails at the end? Is this the most nutritious part of the breakfast? 3. What did the advertiser do to try to get your attention and make the product look really good? 4. What kinds of tricks did the commercial use to get your attention and to want to buy this product?

CRUNCH BERRIES CEREAL 1. What do they say the cereal is filled with? 2. How do the kids describe the cereal? Do you see any "real" foods in the commercial? 3. What did the advertiser do to try to get your attention and make the product look really good? 4. What kinds of tricks did the commercial use to get your attention and to want to buy this product?

KIDS CUISINE: CHEESE BLASTER 1. How is the cheese being served by the penguin? Is that what real cheese looks like? 2. What is the "dessert" provided in this meal? What do you think this product is made of? 3. What did the advertiser do to try to get your attention and make the product look really good? 4. What kinds of tricks did the commercial use to get your attention and to want to buy this product?

PEANUT BUTTER COOKIE CRISP CEREAL 1. How does the cereal smell? Are cookies a healthy breakfast choice? 2. At the end do you see any "real" foods? 3. What did the advertiser do to try to get your attention and make the product look really good? 4. What kinds of tricks did the commercial use to get your attention and to want to buy this product?

CHUCKIE CHEESES 1. What did the advertiser do to try to get your attention and make the product look really good? 2. What kinds of tricks did the commercial use to get your attention and to want to buy this product?

CHOCOLATEY LUCKY CHARMS CEREAL 1. How does the commercial describe the cereal's taste? 2. What is the other main ingredient of the cereal? 3. What "real" foods are presented in the commercial? 4. What did the advertiser do to try to get your attention and make the product look really good? 5. What kinds of tricks did the commercial use to get your attention and to want to buy this product?

FUDGE RIPPLE CEREAL 1. How does the commercial describe the cereal's taste? 2. How do the children react to the cereal? 3. What did the advertiser do to try to get your attention and make the product look really good? 4. What kinds of tricks did the commercial use to get your attention and to want to buy this product?

Compare above clips to a health food ad.// 1. Have you seen ads like the ones above? Have you seen healthy ads? What kinds? http://www.youtube.com/watch?v=cOP5vznL20Y (healthy food advertisement) http://www.youtube.com/watch?v=a6rFCMTfFog (comparing and contrasting healthy/junk food)

Lessons 3 and 4 -Students work in pairs and are assigned a food product to advertise. -Children create an advertisement (video) promoting good eating habits/ food product and good role models using green screen technology and software. PRODUCTS: whole wheat bread yogurt all natural fruit juice (with seltzer) granola bars

Their advertisement will include: NAME OF PRODUCT KEY INGREDIENTS (MUST STATE IF PRODUCT INCLUDES HIGH FRUTOSE CORN SYRUP OR PART. HYDROGENATED ANYTHING) WHY WE SHOULD CHOOSE THIS PRODUCT Video is created using 123 VideoMagic.

Videos are presented at Morning Program for grades K-2.
 * What application? What part will students do vs adults? It will need to be highly formatted for 1st graders. Creating video ads can be challenging since kids have high-tech expectations of what a quality commercial looks like. **


 * You might want to check in with Maggie and MIchelle who are also thinking of doing a video production project with 1st grde. **

Assessment/Evaluation
Food Label Quiz Role Model Commercials

Resources/Support
__//Key Questions to Ask When Analyzing Media Messages//__

Nutrition Detectives Teacher Manual and PowerPoint Presentation

Difficulties/Obstacles
Quality of 123 VideoMagic Pro program was poor.

Planning Steps

 * 1) Locate resources (commercials of products marketed toward children - for all kinds of food) - complete
 * 2) Request families to supply packages of food products used in their home - Michalene
 * 3) Determine which lessons will be collaborative - all if possible this year
 * 4) Familiarize ourselves with new green screen technology and software - Mary
 * 5) Order books for library collection on being a good role model and nutrition.